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An excellent bit of advice from the trenches: Startup DNA

Yevgeniy Brikman, staff engineer at LinkedIN who had "front row seats at very successful start-ups" (LinkedIN, TripAdvisor) shares his observations and insights in a few (well, 106) slides here (

A very interesting insight into minimizing "trial and error" cycle with dynamic languages (#35 ) and development methodologies/framework (#37) :  shortening the feedback loop allows for earlier maturity. Or, as he puts it quoting Jeff Atwood (of StackOverflow fame), " Speed of iteration beats quality of iteration".  Of course, without discipline and support of well defined processes and frameworks the speed alone could be a runaway train-wreck 🙂

Second observation that struck a chord with me on slide #50: "If you cannot measure it, you cannot fix it" .  [NB: Of course, this has a long history (and even longer attribution list) of being said at different times in various contexts by Lord Kelvin, Bill Hewlett, Tom Peters and Peter Drucker ]. The advice "Measure Everything" should not be taken too far, though:

"Not everything that counts can be counted, and not everything that can be counted counts. "  Albert Einstein

but in the context of the presentation Evgeniy's advice ought to be taken to the heart: collect server metrics, database metrics, client side metrics, profile metrics, activity metrics, bug metrics, build metrics, test metrics etc!

And the last (but not least) observation on sharing is arguably the most important one (slides #93-102).

"The best way to learn is to teach" -

Frank Oppenheimer

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