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12May/100

Losing browser wars

Microsoft is losing browser wars on younger generation. The main culprit – it is slow. It is annoyingly slow to start up (what is it doing these minutes while opening on my computer? Connecting to Microsoft to log my session? Initializing umpteen+ plugins and components?), it is slow to render graphics, it behaves erratically with downloads... Wikipedia supplies some stats on browser usage out there: IE @53%, Firefox @31% and Google Chrome @8%.  It was almost 90% of the market for the Microsoft's IE as recent as 2005...  A bit of anecdotal evidence : my 16 years old hates Internet Explorer for all the reasons listed above – and he grew up with IE using it exclusively up until last year (that’s 8+ years!) , ditching it for Chrome. “It does what I need, and it is sooo fast!”.

I believe that Microsoft became too preoccupied with today’s corporate suits losing the younger generation; after all, they are in business selling Office products. Of course, they are paying lip service with flops like Zune and occasional successes like XBox... but lacking Google's razor sharp focus. After all, Gioogle is doing exactly what Microsoft did back at the beginning of the 1990s, when facing uphill battle against entrenched UNIX boxes with Windows 3.11 and languages like Visual Basic 3.0. These were FUN!

Microsoft is not fun anymore, it is a serious business. And this is the problem it will face in the future when today’s kids graduate into corporate boardrooms.

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