all bits considered data to information to knowledge


Diverging realities

An ability to filter information based upon one’s personal preferences and tastes has never been greater even as variety of the available information explodes. Therein lays a problem - rarely if ever do we choose to be exposed to something that we do not want to hear, view or read, and as a result we are surrounded with “yes-information” (by analogy with “yes-man” definition from Merriam-Webster).

Some of these filtering criteria are based on our own conscious choices, some - on insights into our subconscious preferences gathered from a social media trail… This ultimately leads to stratification of the society into “interest groups”, each being fed a different information diet, each assembling its own version of reality from the information that gets through the filters.

This “freedom of association” is not a new phenomenon, to be sure; it’s the emerging totality of it that might be transmogrifying one's freedom into a self-imposed exile.

P.S. A recent article in The Wall Street Journal by Evgeni Morozov  highlights other dangers of so-called "smart gadgets" - surrendering our ability to make mistakes. The smart gadgets are giving a new twist to the social engineering attempts as "a number of thinkers in Silicon Valley see these technologies as a way not just to give consumers new products that they want but to push them to behave better."  Of course, this implies that this "better" is a well understood universal concept; yet it has been proven - times and again - that the road to hell is paved with good intentions...