all bits considered data to information to knowledge

27Jul/110

Who mines the miners?

Organizations like to keep their cards close to the chest.  For a long time BI/analytics was all in-house affair: tools, skills and - especially! - data. The shift towards distributed computing models such SaaS and PaaS change everything.

The data needed for analysis might not be owned by the company; it might live - virtually - anywhere: public domain, subscription service, social networks such as Facebook, geographical data from Google Maps or Microsoft Earth. This is the secret ingredient for the analysis, and just as every true secret it hides in plain sight.

SAP has announced that its flagship analytics BI - Business Objects 4.1 - will have even tighter integration with Google Maps API, going beyond location services…

One can’t help but wonder  what data Google gets to keep for its own analytic endeavors as it tracks each call to its services.  Could it be that the corporate secrets are leaking out through usage patterns?